rockin or slackin
They got the music, we got the food.
Rock legends like Elvis had strange food preferences, so we are making people try and rate them Rockin or Slackin in this series for Hard Rock Cafe.
The challenge is translated into social media polls to engage an even wider audience.
Short form Video
Short clips of the main YouTube content are promoted through other platforms like Instagram Reels, TikTok and Snapchat Spotlight.