rockin or slackin

They got the music, we got the food.

Rock legends like Elvis had strange food preferences, so we are making people try and rate them Rockin or Slackin in this series for Hard Rock Cafe.
Premiere ProPhotoshopAfter Affects

Episode 1: Prince

Episode II: Elvis

Episode III: Bowie

multimedia approach

The challenge is translated into social media polls to engage an even wider audience.

Short form Video

Short clips of the main YouTube content are promoted through other platforms like Instagram Reels, TikTok and Snapchat Spotlight.